How Real-Time Price Calibration Protects Long-Term Consumer Loyalty
When tariff relief hit balance sheets, most brands quietly banked the extra margin. e.l.f. cut prices instead — and outperformed. A look at why holding price is often the riskier bet.
When tariff relief hit balance sheets, most brands quietly banked the extra margin. e.l.f. cut prices instead — and outperformed. A look at why holding price is often the riskier bet. This story matters for Business & Startups readers tracking business. Reported by entrepreneur.com. Read the full original at the source link below.
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