He Turned His Clothing Store Into a Halloween Pop-Up and Sales Went ‘Through the Roof.’ Now It Has 1,500 Locations.
Joseph Marver’s dead October sales led him to launch Spirit Halloween, the chain that pops up in empty storefronts every fall.
Joseph Marver’s dead October sales led him to launch Spirit Halloween, the chain that pops up in empty storefronts every fall. This story matters for Business & Startups readers tracking business. Reported by entrepreneur.com. Read the full original at the source link below.
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